In the immortal words of Dave Attell : Jäger!!

Stiff Drink

STOCKHOLM, Sweden, Jan. 24, 2008 -- Sweden's Trade Ethical Council against Sexism in Advertising has criticized a Jagermeister advertisement for being "offensive to women."

The ad features three women drinking the alcoholic beverage in a bar; two of the women quickly cover their breasts after downing Jagermeister. The third woman forgets to do the same, and when the camera zooms in on her breasts the cold drink has made her nipples stiff...