Tuesday, April 14, 2009

Border Burger Dispute

MEXICO CITY, Mexico — Mexico is protesting what it says is a whopper of an insult. An advertisement for Burger King's Texican Whopper burger that has run in Europe shows a small wrestler dressed in a cape resembling a Mexican flag. The wrestler teams up with a lanky American cowboy almost twice his height to illustrate the cross-border blend of flavors.
"The taste of Texas with a little spicy Mexican," a narrator's voice says.
Mexico's ambassador to Spain said Monday he has written a letter to Burger King's offices in that nation objecting to the ad and asking that it be removed saying that the ads "improperly use the stereotyped image of a Mexican."
more HERE

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