iPants

The latest example of a cool marketer-created iPhone experience is not an app but an ad. Apparel maker Dockers San Francisco has created a "shakable," motion-sensitive ad that uses the phone's motion-detecting feature.
The innovative ad, dubbed Shakedown 2 Get Down, features "freestyle dance expressionist" Dufon dancing around the screen wearing a pair of Dockers Vintage Workwear Khakis. The ad is embedded in select iPhone games. When it appears in between levels of gameplay, users are prompted to shake their phone to get Dufon to dance.
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