Wizmark: the Interactive Urinal Communicator

You're at a bar, had a few drinks and head into the men's room before hitting the road. That's precisely the time when Wizmark, the Interactive Urinal Communicator, wants to have a word with you.

"Hey you! Yeah, you. Having a few drinks? Then listen up! Think you had one too many? Then it's time to call a cab..."

Wanna hear the actual message? Click HERE.

Wizmark was developed by Healthquest Technologies Inc. in New York. Richard Deutsch, director of Healthquest, said he got the idea while using the men's room at the Baltimore-Washington Airport two years ago.

Wizmark has been tried in New York and other states to promote anti-drunk driving messages. Deutsch said it could also be used to spread other messages in schools.

A recent version is now being used at biker bars in Wisconsin. The audio message ends with the warning: "Don't forget. You have the future in your hands."

"It is entertaining," Deutsch, a bioengineer, said in an interview. "And you are dealing with the ultimate captive audience. You can't look left and you can't look right. You have to look at the ad. You've really got a chance to make an impression."