Bloodletting with Bob

On the face of it, it's a strange example of product synergy, but Bob Dylan lending his song "Beyond Here Lies Nothing" for a new promo for the upcoming second season of True Blood makes perfect sense. Dylan's latest album, Together Through Life, just came out, and his fans have a certain amount of blood lust, so it's a win/win, right?
more w/video HERE
another version HERE
True Blood 1st season DVD available HERE