Danny's Lemonade

Thumbing through last weeks New Yorker magazine, we couldn't help noticing a familiar face on the back page advertisement. It's Danny DeVito!
DeVito is pitching his limoncello by Danny DeVito. The liquor was launched shortly after his famously drunk appearance on The View when he remarked, "I knew it was the last seven limoncellos that was going to get me."
Capitalizing from the embarrassing incident, DeVito teamed up with Harbrew Distributors to launch his own line of limoncello. Everybody had a laugh and moved on but here it is, two years later, and far from being a one-off gimmick, limoncello by DeVito is going strong.
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Related:
DeVito, Stallone and Sheen: Restaurateurs