The Big Brother Advertising Agency

There's a scene in Steven Speilberg's movie adaptation of the Philip K. Dick science fiction classic, 'Minority Report' in which Tom Cruise's character enters a mall and the ads personalize themselves to him as he walks by.
The science fiction of targeted virtual advertising as you move around town has now entered a phase of reality from an announcement NEC made. The recently launched technology, called Eye Flavor, uses facial recognition to "guess" at what people want.
A growing number of display screens are being equipped with small cameras and face recognition technology, providing demographic data about who looked at the ad and for how long. The technology can already recognize gender and age and, while it's currently being used for audience research, it isn't impossible to make the leap to custom, targeted ads.
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