Ass Backlash

American Apparel has always had sexy advertising; racy, but not over the top...As the years went on, the sexy ads became down right lurid. And so… press stunts like hiring porn star Lauren Phoenix to star in a new ad campaign and CEO Dov Charney’s four sexual harassment lawsuits are beginning to turn folks away.
Same store sales are up, but a revolt takes time and the evidence is mounting.
The picture below is a fake ad that many thought was the real deal. When porn parodies of your ads begin to appear, well… um… you’ve got a problem on your hands.