Saturday, June 02, 2007

Jack in the Box sued...



The parent company of the Carl's Jr. and Hardee's fast food chains sued rival Jack In The Box Inc. on Friday to stop TV ads that it says suggest Carl's Jr. and Hardee's use cow anus to make Angus beef hamburgers.

CKE claims the ads create the misleading impression that Jack In The Box's new 100 percent sirloin burgers use a better quality of meat than the Angus beef used by Carl's Jr. and Hardee's.

CKE claims the spots confuse consumers by comparing sirloin, a cut of meat found on all cattle, with Angus, which is a breed of cattle.

Let's face it fastfood companies don't like being the BUTT of a joke....

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