Abercrombie & Fitch has issues with "The Shore"
We are deeply concerned that Mr. Sorrentino's association with our brand
could cause significant damage to our image. We understand that the
show is for entertainment purposes, but believe this association is
contrary to the aspirational nature of our brand, and may be distressing
to many of our fans. We have therefore offered a substantial payment to
Michael 'The Situation' Sorrentino and the producers of MTV's The
Jersey Shore to have the character wear an alternate brand. We have also
extended this offer to other members of the cast, and are urgently
waiting a response.
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