Peaches: Canned

Peaches Geldof is no longer the face and body of Miss Ultimo lingerie

Press Release from Ultimo:

"We have been in meetings all morning with regards to the stories that have surfaced over the weekend about Peaches and unfortunately we have no option but to terminate her contract.

Miss Ultimo is a brand geared towards a young female audience and as a company we have a social responsibility to ensure we are promoting only positive role models that young women can aspire to.

We are in the process of removing Peaches from the website and we are working with Debenhams to remove her visuals form all Miss Ultimo shops and window displays throughout the UK."