Seth Green comes clean...

Remember that video of Seth Green freaking out on the set of some commercial? And the one of him getting mugged in some parking lot? You should know that it was viral marketing for Butterfinger.

The videos are part of a contest for Butterfinger. They released this statement:

Someone has laid a finger on Seth Green`s BUTTERFINGER. Nestlé USA today announced the launch of "Dude, Where`s My Bar?" an innovative online narrative game for consumers to help solve the mystery surrounding the October 2 theft of Green`s vintage Butterfinger bar. The "lite" alternate reality game starring Seth Green will call upon the clever, irreverent thinking of Butterfinger fans, as they compete to find and solve clues that could lead to the return of Green`s missing bar and a one-of-a-kind grand prize: a solid-gold Butterfinger bar worth $10,000.

Green, a lifelong Butterfinger fan, was announced recently as the official Butterfinger Spokesperson, in conjunction with the brand reintroducing its tagline "Nobody`s Gonna Lay A Finger On My Butterfinger." Green collaborated with Butterfinger to produce "Dude, Where`s My Bar?" using comedy and the real world as a platform. Dubbed an "alternate reality game lite" (ARGL), DudeWheresMyBar.com propels fans into an entertaining storyline created by the comedic genius of Green and the one-and-only iconic candy bar brand. "Dude, Where`s My Bar?" combines the innovations of a multi-platform narrative game with video vignettes featuring Green and co-starring actors Sean Cullen, Stuart Pankin and Jon Wellner.

"Butterfinger has long been associated with clever, irreverent humor," said Butterfinger marketing manager Daniel Jhung. "Leave it to this brand to serve up the first-ever consumer packaged goods ARG with a light, Butterfinger twist."

Now you can go back to sleep...