Sunday, July 05, 2009

Denny's After Dark

Good Charlotte band members Joel (left) and Benji Madden with the Denny's burritos they created.
Denny's Corp. is trying to restake its claim as a nocturnal hot spot for young adults.
The restaurant chain -- which conjures images of seniors and families digging into morning pancake platters -- has been trying to set a different scene for night owls. Between the hours of 10 p.m. and 5 a.m. it pipes in rock and country music and it is scheduling after-concert parties for up-and-coming bands. It has added late-night menu items fashioned by well-known musicians including Rascal Flatts and Good Charlotte. Singer Jewel is slated to concoct a new Denny's menu item at a New York test kitchen.
Wall Street Journal story HERE

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