iPhone App Usage Data

Top 10 Apps

The average iPhone app has an engagement of 9.6 minutes per session and is accessed 19.9 times over its life cycle.
This results in an average total use time per user of three hours and 10 minutes, according to Greystripe's Q109 Consumer Insights Report (pdf), which released data about iPhone app usage among its users, as well as user response to ads placed within iPhone applications.
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