Thursday, April 23, 2009

Adventures in Counterintuitiveness

Study finds workplace Web surfing increases productivity
An Australian study has found that workers who engage in Workplace Internet Leisure Browsing (WILB) are more productive than their non-surfing colleagues.
The report, compiled by the University of Melbourne's Department of Management and Marketing, found that workers who "surf the Internet for fun at work -- within a reasonable limit of less than 20 percent of their total time in the office -- are more productive by about 9 percent."
more HERE

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