Pizza Hut's New Branding Idea...

DALLAS, Texas - Pizza Hut is testing new signage in several markets that truncates the restaurant’s name to “The Hut.”
The new trade dress is being tested at concept restaurants in Dallas as well as several other markets. Several variations of “The Hut” have been in test since late fall 2008.
Systemwide, the company has already rolled out new red pizza delivery boxes that feature "The Hut" name. The new boxes, which are made from 40 percent recycled materials, were introduced earlier this month.
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