PETA Renames Fish 'Sea Kittens'

"Sea kittens" is the new term being used by People for the Ethical Treatment of Animals, for the creatures they believe are in dire need of an image makeover: fish.
The PETA campaign boasts a colorful, interactive Web site aimed at children and their parents. It offers sea kitten bedtime stories and a design-your-own sea kitten in hopes it will build compassion in families.
NPR story & podcast HERE

...isn't it cruel to drown cats?