Tuesday, December 09, 2008

Christie Hefner Resigning From Playboy

CHICAGO, Illinois - Christie Hefner today announced that she intends to step down as Playboy Enterprises, Inc. Chairman and Chief Executive Officer. She will stay on as CEO until January 31, 2009, and will remain as a member of the board until a new CEO joins the company. In the course of her tenure, Christie has overseen Playboy's transition from a domestic magazine publisher to a global lifestyle and multi-media company. She directed the company's entry into TV, online and mobile and helped each of those businesses reach profitability.
"Playboy Enterprises Inc. has literally and figuratively been my life and career for more than 30 years," Hefner said. "Last month marked my 20th anniversary as CEO; just as this country is embracing change in the form of new leadership, I have decided that now is the time to make changes in my own life as well."
Playboy founder Hugh Hefner said: "I asked Christie to step up as president when the company faced serious financial difficulties more than two decades ago. She has worked tirelessly to expand the company's franchise, and, as a result of her efforts, the company today has more consumers and fans than at any time in our history."
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