SCUM : A Definition

bustedvegas.com claims Tom Riccio has...

• more than 100 national TV, radio and print media interviews booked during Cirque du O.J.
• For $7,500, Riccio will place your ad on the limo he takes to the courthouse. The fee is $5,000 on noncourt days.
• Pay him $5,000 and he'll have dinner at your restaurant the day he testifies. The fee is $2,500 for breakfast and $2,000 to do lunch at your eatery that day.
• "Media will be following him," the Web site points out.
• For $5,000 Riccio will plug your product or company during talk-show appearances ("15- to 30-second pitch").
• A logo wear sponsorship starts at $2,500. It costs $6,000 "if he wears your hat all five days he is in Las Vegas."
• For $5,500, Riccio will appear in a Review-Journal ad pitching your restaurant, according to the Web site.