Turning Brown Eyes Blue

A New York City spa’s racy new anal-bleaching campaign brings the rear to the fore.
How will the city receive Enrique Ramirez, the 38-year-old owner of face to face nyc in Chelsea, who is rolling out a pro-anal-bleaching campaign on October 22?
The edgy ads feature gay boys in various states of undress will appear on posters, in local gay magazines and in phone booths along Eighth Avenue. The ad blitz promotes a cosmetic treatment that evens out the pigmented skin around the anus.
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