Friday, November 02, 2007

Crotch Shots are on the House

NEW YORK -- A former creative director at Dentsu USA has filed suit against the holding company, claiming he was fired after he complained about being put in sexually-charged work situations that included side trips to a Czech brothel, a Tokyo bathhouse and a Maria Sharapova photo shoot.
Steve Biegel , the former CD of the U.S. arm of Japan’s largest advertising agency Dentsu, has sued the company for unspecified damages. Beigel complained about having to go to brothels and view crotch shots of tennis champ Maria Sharapova ...then he was fired.
Emphasizing crotches
The court papers contain a number of lurid details. Among them:
  • A 2004 trip to a Tokyo bathhouse during which the Dentsu chief told Mr. Biegel and others to dip naked into a bath with him.

  • A trip to Brazilian beach where the Dentsu exec took numerous photos emphasizing the crotches of sunbathing women.

  • A photo shoot in Florida that was the site of another alleged "crotch shot," this time of tennis star Maria Sharapova, who stars in Dentsu's "Make Every Shot a Power Shot" campaign for Canon. The snap was passed around and is now attached to the lawsuit as evidence.
the story is HERE

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