WTF Virus Spreads

Viral marketing is marketing that is spread by others. It could be the main stream media, bloggers, social advocates, radicals, cultural subgroups, community leaders, protesters and/or politicians.
The attraction of viral marketing is that it spreads quickly and almost effortlessly. The viral marketer only needs to flick the spark and fan the flames. The danger of viral marketing is that once you create it, it takes on a life of its own. You can’t control the direction or the acceleration. Viral marketing is like a forest fire or viral outbreak efficient at spreading and difficult to control.

An example of viral marketing in action is the teen-targeted campaign launched by Mac’s Convenience Stores in Ontario, Canada selling flavored slushy drinks called Frosters. The new flavors are “WTF” and “OMG” which most teens know mean “What the F**k” and “Oh my Gawd”.
Some adults who discover the meanings are upset. Emotional support and protests are two contributing elements of a viral marketing campaign.
To be successful this virus only needs to drive one summer of ice drink sales.
Who's spreading the WTF virus?
more info HERE