Beer 'stripped' off the shelves

A Belgian lager with a risque marketing strategy has been stripped from sale.

Bottles of Rubbel Sexy Lager featured a picture of a woman with a removable swimsuit on the label.

Drinkers could scratch her clothes off to leave her naked, reports Sky News.

Alcohol industry regulator the Portman Group has ruled the name of the drink and the scantily-clad model could lead drinkers to associate the product with sexual success.

The group had received a complaint from trading standards officers in Buckinghamshire.

The lager is produced by Brouwerij Huyghe and had been imported to the UK by Beer Paradise Ltd. It has now been withdrawn from sale.