Thursday, March 22, 2007

www.jewlicious.com


It seems that the next big American food chain to hit Israel is none other than Hooters. I’ve never patronized this establishment but apparently at Hooters, scantily clad waitresses known as Hooters Girls serve spicy chicken wings, sandwiches, seafood and drinks. Hooters girls have become iconic, a part of the American cultural zeitgeist, and one can, if one wants, purchase all manner of calendars, magazines and videos featuring the scantily clad girl next door types.

This is a bold move given the long list of American food chains who have tried to set up shop in Israel and have failed - Starbucks, Dunkin Doughnuts and Hard Rock Cafe for instance. Hooters plans on bucking this trend and following in the footsteps of successful American franchises in Israel by catering to local tastes.

Can’t wait for Hooters brand Hummus!

No actually, I can. Needless to say, despite plans to open a location in Jerusalem, Hooters Israel locations will not be kosher.

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