Lucha Libre Star Blue Demon Jr. to Introduce Coca-Cola Full Throttle Blue Demon Energy Drink

Miami, FL--(HISPANIC PR WIRE)--March 9, 2007--One of Mexicos greatest luchadores, Blue Demon Jr., will make a special appearance in Miami this week to introduce Coca Colas Full Throttle Blue Demon, the new blue agave flavored beverage that provides energy for the everyday fight.

The adopted son of the legendary lucha libre and film star, Blue Demon, will meet fans at Calle Ocho in Miami on Sunday, March 9 where he will have three exhibition matches from 1 p.m. to 4 p.m. Lucha libre fans will have the opportunity to meet Blue Demon Jr. and sample Full Throttle Blue Demon.

Full Throttle Blue Demon delivers everything guys have come to expect from Full Throttle energy drinks, and gives them the fuel they need to face any challenge all day long, said Alejandro J. Gomez, Group Manager-Multicultural Marketing Greater Southeast Region. �This is a drink designed specifically for men who know the meaning of hard work, and no one captures the essence of this better than the Blue Demon, one of Mexicos first and most enduring lucha libre stars.�

The new energy drink has an exotic Blue Agave flavor and is the first in Coca-Cola North Americas product line with fully bilingual packaging, including labeling and nutritional information.