KFC Subliminal AD under Fire

KFC is now taking heat for the campaign they are running that requires a TIVO/DVR unit to freeze frame a commercial so the user can get a code word that allows them to download a coupon on the KFC website and get a free Stacker Sandwich.

ABC TV will not run the ad saying its against long held standards and practices...

It clearly shows a lack of compassion toward low income families without the means to own a DVR or computer and therefore have no shot at the FREE MEAL.

Who does the Mr Sanders think the target audience for one of these things anyways?, not many BMW's in the lot last time I was there for a visit.

A free sandwich would come in handy when food costs in this country are running around 32.00 for a fast food meal for a family of 4.

THE SECRET WORD AS SEEN IN THE FROZEN FRAME ABOVE IS "BUFFALO".